Prof. Arnab Sen is a PGDM with specialization in Marketing Management from Birla Institute of Management Technology (BIM-TECH), New Delhi. He has 8 years of rich industry experience in reputed organizations, such as Wizcraft International Entertainment Pvt Ltd., Planet Dezign India Pvt Ltd., etc., in the field of brand management and brand activation, marketing and concept ideation. He has been teaching management undergraduates in institutes of repute for the last 6 years and has been actively mentoring students to realize their potential in academic and non academic spheres.
His core areas of interest are brand management, consumer behavior, advertising & sales promotion and entrepreneurship and takes special interest in conducting management development programmes and student sessions on thought innovation. He has been the editor of college and institute newsletters and magazines and is an avid reader.